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How to Tell Stories that Inspire Your Supporters (and Help to Raise More Money!)

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How to Tell Stories that Inspire Your Supporters (and Help to Raise More Money!)

March 23, 2017 @ 8:45 am - 1:00 pm

23rd March | 8:45 am – 1:00 pm – Whatever discipline of fundraiser you are, storytelling is your most powerful communication tool. Stories connect us emotionally.  We remember more information communicated through story. It’s no wonder it’s so effective, storytelling is in our DNA; our ancestors communicated and learned through the stories that they passed down from generation to generation. Having sold out our previous events, we’re repeating this workshop to cater for demand for this important topic.

We are natural born storytellers yet sometimes in our professional fundraising environment we forget the importance of our innate skill of storytelling. Stories connect us to the importance of the causes we fundraise for, they connect and inspire our supporters to give. In a competitive environment where we are bombarded by thousands of messages every waking minute of every day our ability to tell stories that make us stand out, connect us to others and make us memorable might be the difference between fundraising success and failure.

This workshop is for any fundraiser that wants to;

– Raise more money using this important influencing skill
– Inspire their colleagues, board members, volunteers and supporters
– Reconnect with the important cause that they fundraise for

At the end of this workshop you will have;

– Learned how and where to find your own stories
– Practised telling stories to different audiences
– Confidence to tell your stories with passion and conviction
– Engaged and inspired others through your storytelling
– Enjoyed yourself


“Fantastic session – Lucy provided clear and manageable steps to achieve better storytelling, in a thoroughly enjoyable session! Not only do I now know how to really inspire our supporters, I also left feeling inspired, motivated and re-engaged with the charity.” Elizabeth, CLIC Sargent

Book now – places are limited!

Speaker: Lucy Gower

Lucy Gower is a trainer, coach and consultant specialising in developing creative, collaborative, high performing and innovative teams.

Lucy led the first innovation team at the NSPCC. Since leaving in 2012 Lucy has worked with over 50 organisations to help individuals and teams to work better together to develop ideas and make their innovations happen. She uses a range of proven practical techniques; a mash up of innovation frameworks and processes, influencing skills, storytelling and improvisation.

Lucy is a regular conference speaker, blogger at UKFundraising, 101fundraising.org and at www.lucidity.org.uk. She is often seen on Twitter @lucyinnovation.

If you have any questions about the content, please contact lucy@lucidity.org.uk


March 23, 2017
8:45 am - 1:00 pm


Browns Courtrooms
82-84 St Martin's LaneCovent Garden
London, WC2N 4AG


The I Am Group