How do we give our ideas credibility?
Psychologically sticky ideas are believable – they have both ‘internal credibility’ (they make sense, and are not self-contradictory)... Read More
Breaking Patterns
What is it about some stories and ideas that makes them unforgettable? Have you ever come across a... Read More
Making our ideas stick – The Curse of Knowledge
The book ‘Made to stick’ by Chip and Dan Heath very cleverly tackles the problems revolving around the... Read More